Build partnerships around a clear commercial purpose.
Find and assess relationships that serve a defined commercial purpose.
Discuss a challenge ↗Which relationship will solve a specific commercial gap?
BERGTEC ASSOCIATES / ADVISORY
Where value has to connect.
A partnership works when the client, partner, and customer each have a clear reason to participate.
Offer and objective
Contribution and return
Need and outcome
Illustrative model. The parties and contributions vary by relationship.
What gap should a partner address?
What can each party contribute, and what would each receive?
Which organizations meet the commercial and technical criteria?
What needs to be validated before outreach or negotiation?
How will the relationship be managed after an agreement is signed?
What the work can involve
We develop partner criteria, research and assess potential organizations, shape the business case, and support outreach and commercial discussions. Assignments may also cover licensing models, joint venture concepts, due diligence preparation, investment readiness, or transaction planning.
Legal, tax, and regulated financial matters require the appropriate specialist review. BergTec’s role is to develop the commercial case and support the business process within an agreed mandate.
What you can take away
- Partner thesis and evaluation criteria
- Candidate shortlist and rationale
- Outreach and discussion materials
- Commercial model and proposed relationship structure
- Diligence questions and negotiation preparation
- Implementation priorities and ownership
When this is useful
This work fits a team considering a licensing relationship, channel partner, strategic investor, joint venture, acquisition path, or other relationship that could change its route to market.
From partner potential to a working relationship
Define the purpose, test the customer decision, then examine repeatability.
Consider where a partner extends market reach or capability.
Test whether the joint offer gives customers a reason to act.
Examine whether sales and delivery work beyond one agreement.
Bring us the difficult decision.
Tell us what you are building and what needs to happen next.
